ShowHeroes Acquires Traffective, Expanding Publisher Monetization in Europe
The Berlin-based CTV and video ad tech company swallows a Munich programmatic specialist, creating a combined business that reaches nearly 2,000 publishers and generates over 25 billion ad impressions monthly.
Infillion Acquires Catalina, Pulling $600 Billion in Purchase Data Behind Its Walled Garden
The adtech platform's latest acquisition locks deterministic retail data inside its own ecosystem, challenging the open data marketplace model that defined shopper marketing for decades.
Opensend Acquires Fueled.io to Combine Identity Resolution and First-Party Data
Identity resolution meets first-party data activation. Opensend's acquisition of Fueled.io aims to solve the biggest headache in e-commerce marketing: turning anonymous traffic into known customers.
