Industry Analysis

Forrester Crowns Cordial and Zeta as Email Marketing Leaders

Mar 25, 2026

•

8 min read

Forrester Crowns Cordial and Zeta as Email Marketing Leaders

The Forrester Wave for Email Marketing Service Providers Q1 2026 evaluated 12 vendors and named three Leaders. The results signal a shift toward AI-native platforms that unify data, decisioning, and execution in a single system.

EJ White

Industry Analysis

75% of Marketers Don't Truly Understand Their Audiences, Brandwatch Report Finds

Mar 21, 2026

•

7 min read

75% of Marketers Don't Truly Understand Their Audiences, Brandwatch Report Finds

Brandwatch surveyed 1,028 marketers and analyzed 750,000 online conversations for its "Marketer of 2026" report. The headline finding: three out of four marketers admit they don't truly understand their audiences. In an era of unprecedented data access, that number should alarm every CMO with a budget to defend.

EJ White

Industry Analysis

IAB Tech Lab Proposes AI Content Payment Rails. Will AI Companies Comply?

Mar 13, 2026

•

9 min read

IAB Tech Lab Proposes AI Content Payment Rails. Will AI Companies Comply?

Publishers have watched AI systems devour their content without paying for it. The IAB Tech Lab just proposed the plumbing that could change that. Whether AI companies will actually use it is another matter.

EJ White

Industry Analysis

Forrester Crowns Cordial and Zeta as Email Marketing Leaders

75% of Marketers Don't Truly Understand Their Audiences, Brandwatch Report Finds

IAB Tech Lab Proposes AI Content Payment Rails. Will AI Companies Comply?

Quick Links

Subscription

Socials