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Mar 25, 2026
The Forrester Wave for Email Marketing Service Providers Q1 2026 evaluated 12 vendors and named three Leaders. The results signal a shift toward AI-native platforms that unify data, decisioning, and execution in a single system.
With traffic from generative AI platforms up 693% year over year, DaVinci Commerce is betting that brands need conversational storefronts inside LLMs to avoid becoming commoditized data points. Accenture is putting money behind that thesis.
OpenAI is preparing to show ads to all U.S. free-tier ChatGPT users in the coming weeks. Early advertisers say the platform offers almost no performance data, no automated buying, and no way to prove ROI.
Mar 24, 2026
Google's NewFront 2026 announcement embeds Gemini AI deep into Display & Video 360, introducing auto-campaign setup, an AI advisor agent, and a new privacy-safe CTV measurement model that connects streaming impressions to purchases.
Mar 21, 2026
Brandwatch surveyed 1,028 marketers and analyzed 750,000 online conversations for its "Marketer of 2026" report. The headline finding: three out of four marketers admit they don't truly understand their audiences. In an era of unprecedented data access, that number should alarm every CMO with a budget to defend.
MediaScience's "Creative Twin" technology generates AI replicas of ads so convincing that 812 test subjects couldn't tell the difference. Then it lets researchers swap out individual elements to measure exactly what drives effectiveness. Creative testing just got its most radical upgrade in decades.
