Good Morning,

Welcome to December. The year is basically over, your budget is probably spent, and your inbox is currently a graveyard of "LAST CHANCE EXTENDED" emails from the weekend. But while we were all deleting promos and nursing leftovers, the cloud giants decided to pull a fast one and actually collaborate.

Here are the 7 things you can’t miss today:

In a "hell freezes over" moment at re:Invent today, AWS and Google Cloud announced a joint multicloud networking service.

It allows seamless, high-speed connectivity between the two platforms—something that used to require a PhD in network engineering and a lot of patience.

For CFOs, this means the multi-cloud dream just got cheaper. For engineers, it means you can finally stop hacking together workarounds to move data between BigQuery and S3.

AWS isn't just hosting models anymore; they're building them.

Today they unveiled "Nova," their own family of AI models (text, speech, multimodal), and "Nova Forge," a $100k/year service to build custom models. It’s a direct shot at OpenAI’s enterprise dominance.

If you're a CIO tired of paying API fees to a startup that might fire its CEO tomorrow, Amazon just gave you a very expensive, very stable alternative.

Salesforce dropped a bomb in their Cyber Week report today: AI agents reportedly "influenced" 20% of global orders.

That’s massive.

But let’s pause and check the receipt. "Influenced" is a slippery word in attribution. If an agent answers a "where is my order" query for a customer who already bought, did it drive the sale?

Probably not. If it recommended a product the user clicked? Maybe. We need to measure incremental lift, not just touchpoints. Don't let your dashboard confuse "assisted" with "generated."

The attention economy just got another player in the US. InsurAds appointed Adtech Intelligence Partners to lead its North American expansion today.

They're promising guaranteed brand outcomes based on real human attention, not just viewability pixels that fire when an ad loads in a footer. As "attention" replaces "impressions" as the currency of the realm, the adtech middle layer is scrambling to prove they actually have eyeballs, not just bots.

Publicis Media has won the global media account for Shangri-La Group, beating out incumbents in a major pitch.

In a world where everyone talks about in-housing and boutique shops, a massive global travel win for a holding co is a signal that the agency model isn't dead yet—it's just evolving.

Managing a global footprint for a luxury hotel brand requires the kind of boring, logistical scale that you just can't get from a three-person consultancy.

If you thought you were done with California privacy compliance, I have bad news. New CCPA regulations approved in September are set to take effect on January 1, 2026—exactly one month from today. The updates include stricter rules on cybersecurity audits and Automated Decision-Making Technology (ADMT). If your "AI strategy" involves black-box profiling of California residents without an opt-out, you have about 30 days to fix it or lawyer up. ([]())

Google Labs launched "Pomelli" today, an experimental AI that scans your website to build a "Business DNA" for generating on-brand assets.

cIt’s essentially an automated brand guidelines enforcer. While designers might roll their eyes, for the SMB market, this is a killer app. It’s Canva meets a creative director, but without the hourly rate. Expect "brand consistency" to become a commodity feature in every platform by 2026.